The Future of Content Marketing
You may have your content marketing strategy determined for today's world, but technology and buyer needs are always evolving. How will content marketing change in 2023 and beyond? We don't have a crystal ball, but we're always looking ahead to find the next big idea. Here are three trends we're...
3 Examples of Content Marketing We Love
Keep reading as we review some of our favorite content marketing channels and an example of each type done right. 1. Social Media Now, we love blogs and long-form content (we wouldn't be here if we didn't!). But, it takes more work than you'd think to get people to read...
So, What IS Content Marketing?
The definition of content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”. Content marketing meets your audience's needs wherever they are in their buying journey. By providing...